Checkpoint Systems, Inc. of the United States, a provider of retail security systems, and Avery Dennison, the manufacturer of pressure-sensitive adhesives, have developed a working relationship to pro…
Checkpoint Systems, Inc. of the United States, a provider of retail security systems, and Avery Dennison, the manufacturer of pressure-sensitive adhesives, have developed a working relationship to provide retailers worldwide with merchandise tags and labels for apparel that contain Checkpoint“s paper-thin radio frequency (RF) circuits. Paper-thin RF circuits embedded (source tagged) in merchandise tickets are not visible to consumers, according to Dave Shoemaker, vice president of business development and source tagging at Checkpoint. “This ability to hide the RF circuit completely is unique in the industry, providing Checkpoint“s and Avery Dennison“s customers with an effective source tagging solution. The relationship between Checkpoint and Avery Dennison is focused on developing source tagging solutions for a broad range of specialty tags. Avery Dennison embeds the RF circuits into customised tag and label designs using a fully automated proprietary process. “Working with Checkpoint, we are able to provide our customers with an efficient method of protecting their merchandise before it arrives at store level,” said Pete Kuzma, director of innovation and technology at Avery Dennison“s Converted Products division. “We are using a converting and variable imprinting process specifically designed to cost-effectively convert the ticket and maintain the quality of the EAS (electronic article surveillance) devices.” Depending on the customer“s needs, Avery Dennison can integrate the RF EAS devices into tags and labels overtly or covertly. Avery Dennison can then imprint the customer“s variable data and deliver the product globally to apparel manufacturers on a just-in-time basis through a network of worldwide ticket express centres.