AIS Glass helping customers to find their Perfect Match

Asahi India Glass Ltd (AIS), India’s leading glass manufacturer in consumer, architectural and auto glass segments celebrated Valentine’s Day this year by releasing an unusual video for the architectural / interiors segments.

AIS used Valentines Day to launch a video helping customers to find the perfect glass match.
After a week of building up to the video via posts on social media that introduced five characters – the personifications of five of AIS’ most popular products that worked wonderfully, the video was launched on Valentine’s Day morning.
What was so different about this? The video spoofed the famous match making app ‘Tinder’ and showed the different kinds of people/glass customers can choose from. A mockup of the app interface named ‘Finder’ showed a woman’s experience of meeting 5 glass ‘bachelors’ and making her final choice.
The video quickly gained great reach during the first 24 hours, getting more than 21K views on Facebook and more than 5K views on YouTube in the first week; unusual for DVCs in this segment.
Commenting on the campaign, Kiran Lulla, Head of Brand Management at Asahi India Glass Ltd. (AIS) said, “Digital Marketing today facilitates Interaction with our Target Audiences. It’s not just about building communities anymore; it’s about constantly engaging your TG. Find your perfect match campaign is one step towards that goal. This video was unlike anything we have done before, and we look forward to being more experimental in the future.”
Speaking about the campaign, Rajiv Dingra, Founder and CEO of WATConsult said, “We were glad to see AIS take such a bold step. As a digital agency, we enjoy taking risks and tackle unconventional routes to deliver exceptional results for our clients. We are very happy the campaign worked well.”
Check out the ‘Find Your Perfect Match’ campaign here: https://youtu.be/kqDLfpaSMXE