Page 18 - Glass Machinery Plants & Accessories no. 3/2018

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VITRUM 2019

THEMED PATHWAYS GUIDE TRADE VISITORS

AMONG THE STANDS

Vitrum 2019 – the 21st edition – will have 12 t 7JUSVN &OWJSPONFOU
descriptive themed pathways to improve access to the t 7JUSVN 5FTUJOH
show for visitors, but also to provide exhibitors with t 7JUSVN 3FTFBSDI
even higher visibility. t 7JUSVN 4PGUXBSF $POUSPM
‘Vitrum specialized’ is the name given to the 12 t 7JUSVN "TTPDJBUJPOT
descriptive themed pathways that will provide greater t 7JUSVN *OUFSOBUJPOBM 1SFTT
visibility to Exhibitors as well as improved access to the These are the 12 Vitrum Specialized logos. In other
show for all trade professionals. words, representations of the macro-categories in which
“Throughout the 2017 edition,” explains president the exhibitors operate, and which they can use to clearly
Dino Zandonella Necca, “we paid attention to the identify their own specialization or specializations. Each
needs expressed by the participants - exhibitors, trade exhibitor can choose to use one or more logos.
professionals, visitors, associations and institutions - The Vitrum Specialized logos will be affixed in clear
and we carefully analyzed the feedback that came in view at the exhibitors’ stands during the four days
after the event. Driven by the findings in this review, of the show, and will also be printed in the Vitrum
we agreed it was time to focus on some specific 2019 catalogue alongside the company name, and on
themes: themes that we can transform into exciting the show maps (given to visitors) that provide stand
opportunities for greater visibility for all exhibitors.” locations.
Vitrum 2019 will have an innovative look, one that The maps will be the core tool in this innovative
turns the exhibitors’ need for visibility into descriptive means of communication because they will show the
themed pathways, each with its own immediately designated themed pathways to help visitors plan their
recognizable logo: itineraries inside the show, based on their specific
t 7JUSVN 'MBU (MBTT interests.
t 7JUSVN )PMMPX (MBTT Additional specially-designed campaigns will promote
t 7JUSVN 'FOFTUSBUJPO widespread circulation of the initiative through press
t 7JUSVN 4PMBS releases and dedicated newsletters in which the content
t 7JUSVN "VUPNPUJWF of the participating companies will be highlighted, in
t 7JUSVN 1SJOUJOH $PBUJOH order to trigger another effective referral mechanism.

VETROPACK t $BTI nPX $)' NJMMJPO $)'
million)
OPERATING t $BTI nPX NBSHJO
t &RVJUZ SBUJP
RESULT UP BY 30% Under favourable market conditions, Vetropack Group
increased net sales from goods and services by 5.0% to
Vetropack Group can report broad-based growth. It CHF 631.5 million in the 2017 fiscal year (2016: CHF
increased its net sales of goods and services by 5.0% to 601.7 million). This equates to growth of 3.4% in local
CHF 631.5 million, while unit sales rose by 4.0% to a new currencies. Unit sales rose by 4.0% to 5.07 billion units of
record high of 5.07 billion units of glass packaging. The glass packaging over the same period (2016: 4.87 billion
Group grew consolidated EBIT by 30.0% year on year to units), bringing Vetropack Group over the 5 billion unit
CHF 64.1 million, which meant an improved EBIT margin threshold for the first time and marking a new record
of 10.1% (2016: 8.2%). for unit sales. All Vetropack companies contributed to
Financial key figures for 2017: the increase in turnover and unit sales. The relationship
t /FU TBMFT $)' NJMMJPO $)' NJMMJPO between domestic sales and exports remained virtually
t &#*5 $)' NJMMJPO $)' NJMMJPO unchanged in unit terms, with the former making up 56.6%
t &#*5 NBSHJO (2016: 56.5%) and the latter 43.4% (2016: 43.5%) of the
t $POTPMJEBUFE QSPmU $)' NJMMJPO $)' total.
million) Vetropack Group increased its consolidated EBIT by
t /FU MJRVJEJUZ $)' NJMMJPO $)' 30.0% year on year to CHF 64.1 million (2016: CHF 49.3
million) million). The EBIT margin was thus well above the previous <

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