With its “Poetry of the Factory” project, which won a total of seven awards at the MIXX and MarTech Awards, Şişecam has introduced an innovative approach to B2B communication. As the only global company operating in all key areas of glass, Şişecam demonstrates that industrial production can be showcased in an inspiring, attention -grabbing and emotionally engaging way by blending it with artistic expression.
Ten films, ten genres, ten stories
The “Poetry of the Factory” video series consists of ten short films that narrate different stages of production at Şişecam’s glass packaging and flat glass factories. Instead of explaining technical processes, these videos transform production into creative and captivating content. Each stage is presented through a different musical genre and narrative style, providing a poetic perspective on glass production.
In this series, each video approaches the glass production process from a different perspective, adding an artistic dimension to industrial content with its unique genre and narrative style.
The videos are available on Instagram: Glass Packaging and Flat Glass.
Creative collaboration with artificial intelligence
One of the most remarkable aspects of the project is the role of artificial intelligence in the creative process. Song lyrics, monologues and music compositions were developed with the support of artificial intelligence. This approach demonstrates how technology can collaborate with creative teams to add value to content production.
Low budget, high impact
All the filming was carried out by just two people using mobile phones. Instead of large production teams, a flexible and agile method was preferred, creating high impact with a low budget.
First B2B artist on Spotify
The original music produced for the project, due to the intense interest it garnered, was released as an album on Spotify. This made Şişecam the first B2B brand to produce original content on digital music platforms.
Strong results
“Poetry of the Factory” exceeded typical B2B content performance on social media by far. Compared to average metrics, the project achieved:
- 3 times more likes
- 6 times more comments
- 4.5 times more shares
The future of B2B content
With this project, Şişecam shows that industrial processes have not only a technical side but also an inspiring and poetic dimension. “Poetry of the Factory” stands as a powerful example of the future of content creation in B2B communication.