Croxsons, the 150 year-old B Corp certified family business that supplies glass packaging for the food and drink sector, has launched Rightweight®, an innovative glass packaging solution which balances both sustainability and practicality in glass bottle and jar design.
Rightweight® works by engineering packaging that has no excess weight or unnecessary material whilst retaining the packaging’s strength, function and shelf appeal.
By reducing the weight of glass packaging by potentially up to 30 percent, Croxsons’ cutting-edge Rightweight® approach ensures that bottles and jars are engineered to be as light as possible while still maintaining function.
This in turn increases the recyclability of the packaging, minimises the amount of packaging waste going to landfill and reduces EPR (Extended Producer Responsibility) costs.
Croxsons’ has already launched a 330 millilitre Rightweight® ‘Mountain’ soft drinks bottle, delivering a 9.5 percent weight reduction per bottle and offering potentially significant reductions in EPR fees. The company’s premium quality ‘Apollo’ 700 millilitre spirits bottle, suitable for gin, rum, tequila, vodka and whisky, has also benefited from the Rightweight® technology with its weight being dramatically reduced from 575 grams per bottle to 400 grams. The Rightweight® standard will be applied across a range of Croxsons’ products over the coming months.
“Rightweight® is more than just lightweighting products. It reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be,” said Tim Croxson, CEO of Croxsons, the UK’s only certified B Corp glass packaging company.
“As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, it also helps reduce material use without sacrificing performance, ensures compatibility with high-speed filling operations, and gives customers the reassurance of quality and authenticity.”
The culmination of more than 16 years in development, the Rightweight® technology is also key to helping customers meet their ESG goals while still fulfilling brand and consumer expectations.