A pioneer in eco-design for glass packaging for over fifteen years, Verallia takes a new step forward with the launch of Balance, the premium eco-designed range from Selective Line. This innovation, aligned with Verallia’s purpose of “Reimagining glass for a sustainable future” addresses growing demand for premium packaging that combines exceptional design with a reduced carbon footprint.
Three levers for optimised impact
The Selective Line Balance range is built on three eco-design levers, which can be activated individually or in combination:
- Lightweighting: premium bottles reduced by an average of 15 percent compared to the overall Selective Line portfolio.
- Recycled glass: colours incorporating higher proportions of recycled glass, such as the new Craft Spirits collection in amber (up to 76 percent external cullet in France), or the new wine bottles in dark colours, containing over 85 percent cullet across all European countries where we manufacture.
- Low-carbon production: select references are manufactured in the first 100 percent electric furnace in Cognac (France), reducing scope 1 and 2 CO2 emissions by 60 percent, as well as in the first hybrid furnace in Zaragoza, Spain, with approximately 50 percent scope 1 and 2 reduction.
A large range of premium bottles
With over 100 references, the Balance range combines new creations with iconic Selective Line designs. This collection will continue to expand to support Verallia’s environmental ambitions and meet the expectations of wine and spirit houses.
“The Balance range addresses the growing demand for eco-designed luxury; it showcases Selective Line’s creative expertise and Verallia’s ability to deliver premium packaging with a controlled impact, in line with our environmental commitments” said Elena Andia, Marketing Director of Selective Line.