VITRUM 2025 is hardly just an evolution – it’s a radical transformation. Indeed one of the the premier international events for glass technologies is redefining itself as a systemic platform – emerging as a global catalyst for industrial growth.
Here an ecosystem is taking shape – one that unites technology, human capital, markets and institutions – all to build a new model of manufacturing that’s intelligent, sustainable and interconnected.
The Four Pillars of a vision that’s redefining the rules
The new architecture of VITRUM 2025 is built upon four strategic pillars, each designed to generate tangible value:
EXHIBITION – The most advanced technologies for flat and hollow glass take centre stage in an international showcase where tradition meets innovation.
INNOVATION – A dynamic ecosystem of research, startups, artificial intelligence and industrial automation.
EXPORT – A focused lens upon global expansion: new markets, new routes and new alliances.
TALKS – Over 90 events featuring experts and decision-makers discussing manufacturing, sustainability, digital transition and industrial geopolitics.
A EUR 10 billion industry that’s eyeing the future
With its fully-integrated value chain worth over EUR 10 billion, Italy’s glass industry ranks among the most advanced in the world – making it a major player in global exports and a leader in the design and manufacture of machinery for both flat and hollow glass.
VITRUM 2025 aims to highlight, promote and project this industrial heritage toward future global challenges.
Shifting geographies, evolving strategies
VITRUM 2025 is repositioning itself as the Euro-Mediterranean hub for advanced manufacturing. That strategic role is reinforced by new geopolitical and economic dynamics:
North Africa – A key partner within the framework of the Mattei Plan, with rapidly expanding industrial cooperation projects.
Middle East – A region undergoing significant infrastructural expansion, demanding advanced technologies and Italian expertise.
Eastern Europe and the Mediterranean – Emerging territories open to high-value technological solutions.
Within this context, VITRUM is not simply a venue – it forges strategic connections. Thanks to the collaboration with ICE – the Italian Trade Agency, the show supports:
- Highly targeted international buyer programmes;
- Tailored matchmaking between global demand and Italian technology supply;
- Country Presentations spotlighting concrete projects in priority markets.
Working alongside ICE is a robust, integrated institutional network that articulates the vision of an innovative, competitive and forward-thinking industrial Italy that’s powered by public-private alliances.
Innovation as DNA, not a mere buzzword
VITRUM 2025 doesn’t just talk about innovation – it embodies it.
The entire event is conceived as an accelerator of technologies, skills and ideas:
The INDUSTRY 5.0 HUB brings together collaborative robotics, artificial intelligence, digital simulation, predictive maintenance and decarbonisation solutions.
The AI LAB and ROBOTIC CLUSTER present real-time innovation – turning theory into concrete application.
The SCIENCE HUB links universities, research centres and enterprises to foster technology transfer in such fields as smart materials, new energy paradigms and production process optimisation.
Where Industrial Italy Meets the World
VITRUM 2025 is far more than a trade show:
It is a permanent laboratory for the future of glass manufacturing.
It is the global stage where industrial Italy showcases its vision, expertise and leadership.
It is the meeting point where innovation becomes action – where business shapes the future.