The renewal path undertaken by Vitrum, the international exhibition dedicated to glass technologies and manufacturing, marks an important step in consolidating the representation of the flat glass sector and in proposing a trade fair model that meets the evolving needs of the industry.
Vitrum’s new concept aims to go beyond the traditional exhibition format, positioning itself as an integrated platform for dialogue, updates, and development. The event aspires to become a true showcase of glass manufacturing, effectively fostering connections among technology producers, industrial enterprises, processing companies, and institutions. It will serve as a meeting point for the entire supply chain to build new opportunities, tackle the challenges of ecological transition, and promote innovation.
This vision is already being validated by the confirmed participation of major players in the flat glass industry: Saint-Gobain, Pilkington, Glass Group – the leading Italian glass processing group – and the Stazione Sperimentale del Vetro. Collaboration with Assovetro further strengthens the institutional representation of the event.
These presences go well beyond a simple exhibition role, representing a concrete commitment to supporting the sector’s growth. Among the upcoming initiatives, the Stazione Sperimentale del Vetro will offer introductory courses on flat glass technologies, aimed at both professionals and emerging talents, to foster skill development and the spread of technical and industrial knowledge.
“Vitrum’s new concept was born from listening to the industry and from the desire to offer a practical tool to support the supply chain,” said Lucia Masutti, General Director of Vitrum. “The participation of major players such as Saint-Gobain, Pilkington, Glass Group, the Stazione Sperimentale del Vetro and the collaboration with Assovetro confirm that we are moving in the right direction: toward an event capable of showcasing glass manufacturing and promoting innovation, sustainability and industrial growth.”
Vitrum is also continuing with determination to promote the participation and involvement of the hollow glass sector, with the goal of representing the entire industry and its various specialisations in a more comprehensive and inclusive way.