As Europe’s leading glass packaging producer for beverages and food, Verallia takes another step in its light-weighting revolution with the launch of the Burgundy Air 300G, the world’s first ultra-light Burgundy bottle, standing 290 millimetres tall.
A model of disruptive eco-design, it preserves the iconic silhouette of traditional Burgundy bottles while significantly reducing its environmental footprint. With the Burgundy Air 300G, Verallia once again confirms its pioneering role in transforming glass packaging to support the wine industry’s sustainability and competitiveness.
This innovation stems from years of R&D expertise and state-of-the-art industrial know-how. The challenge was to maintain the distinctive aesthetics of Burgundy bottles while drastically cutting their weight.
Weighing just 300 grams (compared to the European average of 450 grams) with a 75 centilitre capacity, the Bourgogne Air 300G reduces raw material use and CO2 emissions by 33 percent. Producing one million bottles saves 66 tonnes of CO2 (scopes 1 and 2), 279 MWh of energy, and 76 cubic metres of water. Depending on the glass colour, it can contain up to 86 percent recycled glass, further minimising its environmental impact.
The “AIR” range: A breath of innovation
Following the success of the Bordelaise Air 300G, launched in November 2023 and now distributed in six European countries, along with the Air jars and My Air, Verallia expands its Air range with Burgundy Air 300G. The Air collection embodies Verallia’s conviction: to lighten is to transform, offering producers and consumers a new generation of packaging that combines lightness, aesthetics and logistical efficiency. The Burgundy Air 300G will soon be available with both screw and cork finishes, and in three colours: antique green, dead leaf and flint (clear). It will be showcased at SITEVI 2025 in Montpellier, from November 25 to 27.
Meeting market expectations
Amid rapid changes in the wine and spirits sector, and under new European regulations promoting circular economy and responsible innovation, the Burgundy Air 300G directly addresses key market needs:
- Consumers who value environmental responsibility and respect for tradition.
- Producers and distributors seeking to decarbonise their value chains.
By developing the Burgundy Air 300G, Verallia demonstrates that innovation, tradition and responsibility can coexist in a single bottle.