Profiltek, the Valencia-based manufacturer of bathroom shower screens, cubicles and hydromassage columns has invested EUR 1.5 million in a tempered glass screen line with the aim of improving producti…
Profiltek, the Valencia-based manufacturer of bathroom shower screens, cubicles and hydromassage columns has invested EUR 1.5 million in a tempered glass screen line with the aim of improving production. The object of the investment is the acquisition of machinery for glass treatment and decoration and is part of the strategy begun three years ago of focusing on glass instead of plastic. According to company sources, public response has been impressive and 50% of production in 2003 has been devoted to glass. This year the firm has produced 75,000 of its shower screens using tempered glass. Profiltek favours glass because of its strength, aesthetic qualities, ease of cleaning, and potential for personalisation, although it also requires more care during manufacture, packing and transport. Profiltek has already invested EUR 240,000 in an IT application to serve all areas of production and increased the workforce and the delivery fleet to serve the new line. Profiltek finished 2002 with turnover of EUR 18.63 million, 30% up on the previous year. For 2003, it expects to increase sales by 20%. It is putting the finishing touches to a strategic plan for the next few years in order to face the challenge from competitors and continue growing.