O-I Glass has announced the launch of a lightweight glass wine bottle with reduced carbon impact in the French market, the latest proof point in O-I’s pursuit of its approved SBTi (Science Based Targets Initiative) target to reduce greenhouse gas emissions 25 percent by 2030.
Validated by the Carbon Trust, the innovative lightweight glass wine bottle, named Estampe, is a result of O-I’s vision to be the most sustainable producer of sustainable glass packaging.
The Estampe bottle weighs about 390 grams, which is below the average of wine bottles in the French market. The R&D team at O-I developed Estampe to leverage greater recycled content, up to 80 percent or more on average – well above the current European average of 50 percent recycled content.
To maximize the credibility and overall sustainability of Estampe, O-I worked with the Carbon Trust to achieve the first validated, eco-designed 75 centilitre bottle to meet their criteria for low carbon packaging. The residual footprint offset by the purchase of carbon credits supports such things as orchard planning in France and reforestation projects in Brazil.