NSG Group, a leading global manufacturer and distributor of architectural, automotive and technical glass, launched its new global website for the renowned Pilkington brand as part of the organisation’s wider digital transformation initiative. The platform delivers an improved, user-centric online experience for visitors to the site.
The website features a streamlined, mobile-optimised design, clearer product segmentation and expanded educational and technical content. It brings together the Group’s architectural and automotive businesses operated under the Pilkington brand, and introduces unified sections such as News and Sustainability, offering shared resources and guidance in an easy-to-navigate format.
The Architectural and Technical Glass section unfolds into four clearly defined and easily navigable areas: Product Category, Brand Names, Glass Applications and Specific Glass Applications. This simple structure empowers users to discover a wide array of applications and solutions with effortless ease. The Glass Applications area will be further developed to highlight the various uses of Pilkington glass products.
The Knowledge Hub has been well-structured to provide a comprehensive resource for professionals. It offers detailed information on specification tools, glass technology, and practical help and advice. It ensures that architects, specifiers and glass processors have immediate access to the technical knowledge and support they need to make informed decisions and deliver outstanding results in their projects.
For automotive customers, the upgrade improves accessibility across both original equipment and aftermarket offerings. New resources include an expanded automotive glass product catalogue with filterable capabilities by glass component, as well as a strengthened aftermarket section featuring information about services, programs and partnerships that were not previously consolidated in one place.