The latest report from Research and Markets forecasts the global wine packaging market to grow during 2015-2019, with one of the main drivers being demand for wine from China.
The report covers Europe, APAC, North America, Latin America, and MEA markets, and also includes the market landscape and its growth prospects in the coming years. The market is segmented based on products and types of packaging. The report discusses the key vendors operating in the market: Amcor, Ardagh, Gerresheimer, Owens-Illinois, Rexam, Smurfit Kappa and looks at other prominent vendors.
Market drivers such as increased demand for wine from China, and challenges including decreasing demand for glass bottles are covered, as well as market trends.
Commenting on the report, an analyst from the team said: “The advent of new lightweight glass packaging is a major trend observed in this market. This new kind of packaging is both recyclable and cost-effective. Glass usually is heavy, and it becomes cumbersome to transport it from place to place, which also scales up the cost of bottling and production.” According to the report, improving marketing activities is a critical driver that propels growth in this market. The large-sized vendors have sufficient capital to invest in marketing and to build the brand image of their products in order to increase customer loyalty. As competition in the market is increasing, many companies are launching new varieties of alcoholic beverages to gain a competitive edge in the market.
Further, the report states that a major challenge faced by the market is the high initial capital investment. The packaging business is a capital-intensive business, with the need for both an initial investment and continuous investments for the adoption of the latest technologies. New designs and materials required to produce these materials have increased the overall cost. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Wine packaging refers to packaging of wine, so as to provide adequate support, protection and tampering resistance to the product. The different types of materials used in the wine packaging industry include glass, plastic, metal, paper and paperboards. However, glass is the most prevalent one of them all. Glass bottles can be moulded into various shapes and dimensions. Also, its inert nature, which helps in preserving products for a long time, makes it a popular choice for wine packaging. More information is available from the Research and Markets website.