How does packaging material influence consumer perceptions? Do different materials shape people’s beliefs about quality, eco-responsibility and product value?
A great number of scientific studies have shown the role of packaging design in shaping consumer reactions. Among the different design elements, packaging materials can have a significant influence. This was the focus of a neuroscience-based study conducted by the scientific organisation Mind Insights on the sparkling water category. The study explored how different packaging materials (glass, PET or aluminium) can shape consumers’ perceptions and beliefs, from quality to sensory pleasure, eco-responsibility, product value, desirability and even health concerns.
On December 3, Marie-Laure Susset (Global Marketing Director at O-I), Gordy Pleyers (Marketing Professor at University of Louvain) and Marie-Astrid Gossé (Group Marketing Director at Verallia ) will join Glass Hallmark’s Future Made Clear Q&A to explore how packaging materials can impact consumer perceptions of sparkling water, even before the first sip.
They will discuss packaging’s role in shaping perceptions of quality, eco-responsibility, sensory pleasure and health, and share key findings from new consumer research by the scientific organisation Mind Insights
Join the conversation to discover the main takeaways and what they mean for brands, register now.