Page 20 - Glass Machinery Plants & Accessories no. 2-2020

Business News

AB INBEV
Direct-to-container

B InBev is the world’s largest brewer, with global brands
Aincluding Becks and hundreds of other beers.
The direct-to-container project has been running since 2014,
and while the company has tested small batches to mark spe- ľ); -u; ‰ouhbm] |o ;7†1-|; -];m1b;v bm _o‰ |o 7;vb]m =ou |_;
1bC1 o11-vbomvķ b| _-v mo‰ uoѴѴ;7 o†| - ƑƏƏķƏƏƏ ;1hv 0o‚Ѵ;7 v‹v|;lķ -m7 ‰; -u; Ѵ;-umbm] ‰b|_ |_;lĺ ); -u; om; -0oˆ;
0;;u ruof;1| ŋ |_; Cuv| ঞl; |_; |;1_moѴo]‹ _-v 0;;m †v;7 bm -Ѵr_-ķ vo |_bv bv ruo7†1ঞom ˆ;uvbom om;ķĿ v-b7 "blom ;u7;v-
the broader mass market. mann. “The best thing is, we don’t have to wait for three weeks
ľ bu;1|Ŋ|oŊo0f;1| rubmঞm] l;-mv 7;vb]mv =ou vl-ѴѴ 0-|1_;v -u; -[;u ‰; _-ˆ; r-vv;7 |_; ruoo= |o v;; |_; Ѵ-0;Ѵvĺ ); f†v| Ѵo-7
now possible with just four weeks from design approval to re- |_; CѴ; v|u-b]_| bm|o |_; v‹v|;lĺ ); -u; -0Ѵ; |o rubm| -| r_o|o-
|-bѴ v_;Ѵˆ;vķĿ v-b7 "blom ;u7;vl-mmķ l-m-];u o= |_; $-‚oo
]u-r_b1 t†-Ѵb|‹ķ bm1Ѵ†7bm] 1omˆbm1bm] Y;v_ |om;vĺĿ
Alpha Print site. “Fully variable, personalized designs are now
$_;u; -u; vol; Ѵblb|-ঞomvĺ buv|Ѵ‹ķ |_;u; bv mo 1†uu;m|Ѵ‹ -ˆ-bѴ--
possible and individual codes can be incorporated into the
ble camera technology able to inspect 360 degrees of variable
7;vb]m =ou Ѵblb|;7 ;7bঞomvĺ m |_; 1-v; o= |_; ;1hĽv ruof;1|ķ
print at the higher line speeds the unit is aiming for. Secondly,
together with our design agency we elevated the designs to
metallics are not currently available.
l-|1_ |_; †mbt†; 7bu;1|Ŋ|oŊ1om|-bm;u 1-r-0bѴbঞ;vĺĿ
ľ); -Ѵvo m;;7 |o ‰ouh om Ѵo]bvঞ1vķĿ v-b7 ;u7;vl-mmĺ ľ o‰
u;]ou‹ ;m|Ѵ;‹ _-v 0;;m oˆ;uv;;bm] |_; $-‚oo 7b]b|-Ѵ rubm|
|o ];| 0o‚Ѵ;v bm|o r-uঞ1†Ѵ-u v|ou;vĸ _o‰ |o l-h; v†u; |_; 0o|-
rѴ-oul vbm1; fobmbm] m ;ˆ bm ;-uѴ‹ ƑƏƐѶĺ ľ †u |;-l _-ˆ;
tles don’t get ‘lost’ in the brewery and so on, because the kind
been developing this technology along with the Dekron team,
o= -rrѴb1-ঞomv ‰; -u; |-Ѵhbm] -0o†| 1o†Ѵ7 bm1Ѵ†7; rubmঞm] |_;
-v ‰;ѴѴ -v Ѵoohbm] |o |_; =†|†u; 1-r-0bѴbঞ;v -m7 |;1_moѴo]b;v |o
results of sports matches, for example.”
further improve and expand opportunity spaces,” said Bentley.
m |;ulv o= v†v|-bm-0bѴb|‹ķ mo| omѴ‹ 7o;v |_; Ѵbm; ;Ѵblbm-|;
m or;u-ঞomķ ;lr|‹ 0o‚Ѵ;v -u; -†|ol-ঞ1-ѴѴ‹ 7;Ŋr-ѴѴ;ঞŒ;7 -m7
rѴ-vঞ1 Ѵ-0;Ѵvķ 0†| m ;ˆĽv |;v|v v_o‰ |_-| |_; 7bu;1|Ѵ‹
1omˆ;‹;7 |_uo†]_ -m oˆ;m |o 0†um o@ -m‹ ;Šbvঞm] 1o-ঞm]v
rubm|;7 &( bmh 7o;v mo| -@;1| ]Ѵ-vv u;1‹1Ѵ-0bѴb|‹ ŋ |_; bmh
and dirt. A primer is then applied to prepare the print surface.
vblrѴ‹ 0†umv o@ĺ
$_; 1bu1†Ѵ-u uom;v ;huom 7;1ou-ঞm] l-1_bm; †v;v *--u &(
;u7;vl-mm 1om1Ѵ†7;7ķ ľ bu;1|Ŋ|oŊo0f;1| rubmঞm] ‰bѴѴ m;ˆ;u
bmhf;| _;-7v ‰b|_ &( rbmmbm] -m7 - Cm-Ѵ l;u1†u‹ Ѵ-lr
u;rѴ-1; Ѵ-0;Ѵv ŋ =ou |_; ঞl; 0;bm] |_bv bv - 1olrѴ;l;m|-u‹
1†u;ĺ m7bˆb7†-Ѵ 0o‚Ѵ;v ;m|;u |_; 1-uo†v;Ѵ -m7 -u; uo|-|;7 -m7
|;1_moѴo]‹ =ou vr;1b-Ѵ ruof;1|vĺ †| 7bu;1| o0f;1| rubmঞm] om
loˆ;7 †r |o |_; rubm| v|-ঞomvķ -ѴѴo‰bm] l†ѴঞrѴ; rubm| r-vv;v
]Ѵ-vv bv - u;ˆoѴ†ঞom bm rubm| -m7 m ;ˆ bv rbom;;ubm] |_bv
|o 0; -1_b;ˆ;7ĺ [;u Cm-Ѵ &( 1†u; |_; 0o‚Ѵ;v -u; loˆ;7 o†|
technology. Digital embossing is one of the most unusual ca-
o= |_; l-1_bm; |o |_; -†|ol-|;7 r-ѴѴ;ঞŒ-ঞom -u;-ĺ
r-0bѴbঞ;v o= |_bv |;1_moѴo]‹ĺ ); 1-m lblb1 |u-7bঞom-Ѵ ]Ѵ-vv
bm; vr;;7v -u; 1†uu;m|Ѵ‹ †r |o ƑķƔƏƏ 0o‚Ѵ;vņ_o†uķ 0†| |_;
;l0ovvbm]ķ 0ubm]bm] - m;‰ 7bl;mvbom |o 0o‚Ѵ; 7;1ou-ঞom ŋ
|;1_moѴo]‹ |;-l 0;Ѵb;ˆ;v vr;;7v †r |o ƐƔķƏƏƏ v_o†Ѵ7 0;
1omv†l;uv ‰bѴѴ =;;Ѵ -m7 ;Šr;ub;m1; - 0o‚Ѵ; bm - 1olrѴ;|;Ѵ‹
rovvb0Ѵ;ĺ o‚Ѵ;v -u; 7;1ou-|;7 0;=ou; |_; CѴѴbm] -m7 v;-Ѵbm]
7b@;u;m| ‰-‹ĺĿ
ruo1;vvķ -v |_; &( †v;7 |o 1†u; |_; bmh ‰o†Ѵ7 -@;1| |_; 0;;u
r-v|;†ubŒ-ঞom ruo1;vvĺ o‰ 7o;v ļ7bu;1|Ŋ|oĽ 1olr-u; |o |_; m;-u;v| Ѵ-0;Ѵ -Ѵ|;um--
$_; Ѵbm; bv 1-r-0Ѵ; o= rubmঞm] bm =†ѴѴ 1oѴo†uķ + Ƴ)_b|; -m7 ঞˆ; ŋ v_ubmh vѴ;;ˆ; 7b]b|-Ѵ 7;1ou-ঞom ‰b|_ 1ol0bm-ঞom vbѴh-
ˆ-umbv_ĺ $_; -0bѴb|‹ |o ˆ-umbv_ bm l†ѴঞrѴ; r-vv;v or;mv †r m;‰ v1u;;m rubm|ĵ ľ$_; ;1omolb1v ‰bѴѴ 7;r;m7 †rom |_; t†-mঞ|‹ķ
orrou|†mbঞ;v |o vbl†Ѵ-|; ]Ѵ-vv ;l0ovvbm]ĺ $_; |-1ঞѴ; ˆ-umbv_ as well as other issues,” said Gerdesmann. “But of course we do
can be fully variable, making possible wholly new design com- save the cost of label materials and the result feels
0bm-ঞomv ‰b|_ ˆ-ub-0Ѵ; =†ѴѴ 1oѴo†u rubm|ĺ $_bv ‰o†Ѵ7 †v†-ѴѴ‹ u;- premium in a way that
t†bu; 7b]b|-ѴѴ‹ rubm|;7 Ѵ-0;Ѵv bm 1ol0bm-ঞom ‰b|_ v1u;;m rubm|ĺ )))ĺ ҃ (ĺ ņ v_ubmh o[;m 7o;v mo|ĺĿ

18 glass machinery plants & accessories 2/2020