Page 56 - Glass Machinery Plants & Accessories no. 1-2019

DIGITAL PRINTING

Digital Printing

to debut with custom

packaging in 2019

Owens-Illinois

or producers of food, bever- new service -
ages and spirits, packaging
Fis more than just a method O-I: Expressions -
of safely and sanitarily shipping
products to market; they are a will provide custom
means of reaching out to new
consumers and catching their packaging for a
attention. There is a maxim that
states, “you eat first with your complete product
eyes,” and in a market space with
a veritable wall of enticing prod- line or extremely
ucts, unique packaging can help
draw the eye and bring products small limited
more sharply into focus among
their many competitors. edition runs.
Now packaging giant Owens-
Illinois is launching a new service
called O-I: Expressions, which
aims to further capitalize on this
concept by giving producers
many more options for customiz-
ing their packaging, for full pro-
duction lines, short trial efforts
or even smaller batches intended
for a single event. Billed as the
world’s first large-scale direct-to-
glass digital printing service, O-I:
Expressions allows for the crea-
tion of personalized glass pack-

Sardinian oil maker Oleificio San
Giuliano commissioned these
embossed design bottles to evoke
tradition and heritage as well as
target the premium olive oil market

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