Page 59 - Glass Machinery Plants & Accessories no. 1-2019

agile in serving our customer’s
needs. We look forward to using
this new service to help our cus-
tomers differentiate themselves
in the increasingly competitive
beverage market.”
With many more months
ahead before the service goes
live, it’s hard to predict what kind
of impact O-I: Expressions will
have on the international mar-
ket, but there are hints in other
fields of glass using similar tech-
nologies. (Digital printing on flat
glass or embossing on decorative
glass, for instance.) But to date,
none of these similar services
have combined the technologies
to this degree in their respective
fields, making this proposal all
the more exciting. There is also
the possibility that O-I could
offer future enhancements to
these services after release, mak-
ing them a company to watch in
design can be produced in small- During Brau Beviale 2018 in the coming year. O
er batches for limited editions, Nuremburg, Germany, O-I:
seasonal promotions or use in a Expressions received the “Best
single test market, or expanded Bottle in Glass” award during
for mass distribution across mul- the World Beverage Innovation
tiple countries. Awards ceremony held on
As a further incentive, the November 14. The
organic inks used in the pro- World Beverage O-I NORTH AMERICA
cess do not prevent the packages Innovation Awards cel-
from being 100 percent recycla- ebrates excellence and HEADQUARTERS
ble, making them more attractive innovation of brands, One Michael Owens Way
from environmental and sustain- products and suppliers Lewis Development Park
ability perspectives. across every category Perrysburg, OH 43551 - USA
Should a client desire options of the global beverage Tel.: +1 - 567 - 3365000
Fax: +1 - 419 - 2477107
beyond a new coat of ink, there industry. E-mail: glass@o-i.com
is also a premium version of the Speaking on their www.o-i.co
service, O-I: Expressions Relief. award, Chief Sales and
This option allows for even more Marketing Officer of
customization for tactile digitally O-I Arnaud Aujouannet
printed effects through the use of said, “We are delight-
embossing and coloured emboss- ed to be recognised
ing. These added enhancements with this international
can create true works of art with award, which recognis-
speed and ease, delivering prod- es the positive reaction
ucts far beyond what was previ- across the beverage
ously considered possible in the industry to this latest
market. O-I innovation. O-I :
Even before the service has Expressions presents
reached the point of commer- a valuable step in our
cial release, the new and innova- commitment to become
tive offering has won an award. even more relevant and

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