Page 16 - GM_2018_6

businessnews

www .g lassonline.com

FAMA

EXTENDING TO NEW MARKETS

WITH BESPOKE SOLUTIONS

For the first time, FAMA, the 75 years old Mexican manufacturer specialized in glass machinery and metal
mechanics, will be attending glasstec, the world’s leading trade fair of the glass industry, in Dusseldorf.
FAMA will be using its new brand strategy which includes a new logo and slogan ‘Shaping Transformation’,
that recognizes the brand’s efforts to redefine its contribution in the industry.
FAMA’s Global Executive Officer Juan S. Farias said: “For us, Shaping Transformation encompasses much
more than a marketing tactic, for us it defines the integration of our mission, our vision and certainly the way
we operate inside our company. Everyday FAMA’s workforce knows our purpose is to transform our clients’
productivity into utmost levels, and when we accomplish it, we truly know that we are shaping our and
clients’ transformation. As a mere definition, transformation refers to changing one element or situation into
another – in our industry, raw materials into final products. At FAMA, this goes further, it is what we strive
towards: to transform our company into a world class one.”
“With a profound history, a lifetime experience and being Vitro’s subsidiary, it’s clear that the Mexican
company is shaping its own transformation to the future and beyond, looking forward to generate strategic
alliances around the globe, “Its clear for us that our three major competitive advantages are positioning us
as a valuable player of the glass machinery and metal mechanics manufacturer industry around the world.
We are perfectly capable to deliver integral solutions because of the infrastructure we have. Also, our prices,
quality and delivering times are quite competitive. Lastly, what we care about the most, is our highly qualified
talented human capital. We have paid close attention to our Transformation Culture. It’s not good enough
to just say it, for us it is vital that our people feel and live towards our vision and our values as a company to
deliver utmost productivity. Therefore, we are continuously creating internal culture plans so we can everyday
deliver Transformation,” Juan Farias continued.

GLASS TECHNOLOGY SERVICES

TRAINING COURSE IN RESPONSE TO

GROWING DEMAND IN GLASS APPRECIATION

Leading experts in glass, Glass Places were strictly limited to encourage an informal
Technology Services Ltd., held a one-day atmosphere, increased levels of interaction and
‘Glass appreciation – an introduction to participation and to enable the hands-on practical
glass’ training course in Sheffield, United Kingdom, on sessions. The format provided the opportunity to cover
16 October 2018 following increasing demand for this issues specific to delegates’ own working scenarios,
introductory course. product ranges and experiences and to enable full
The one-day course introduced delegates to glass question and answer sessions for the benefit of all
manufacture, processing, defects, glass properties, attendees.
environmental considerations and recycling. The course The course was delivered for British Glass, who hosted
also included two hands-on practical sessions on glass the training as an open course for the glass industry and
melting and forming as well as the inspection of glass its supply chain.
products. Glass Technology Services delivers a range of courses,
Delivered in an informative and interactive style by including glass appreciation, fracture analysis,
leading specialists in their respective fields, the course fundamentals in glass and courses tailored to key sectors
introduced a wide range of key topics from fundamental such as PharmaGlass, and glass for retail and brand
glass chemistry, forming techniques and common defects owners. All courses are available as hosted options for
to performance, quality control and product failure – all individual delegates as well as in-house options for larger
covered in an accessible format. associations and companies

glass machinery plants & accessories 6/2018
14