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India: Saint-Gobain launches high-tech mirrors

Saint-Gobain Glass India Ltd, a wholly-owned subsidiary of the EUR 30 billion-turnover global glass group, has extended its product range with the launch of a new high-tech range of mirrors.
National…

Saint-Gobain Glass India Ltd, a wholly-owned subsidiary of the EUR 30 billion-turnover global glass group, has extended its product range with the launch of a new high-tech range of mirrors. National Marketing & Sales Manager of Saint-Gobain Glass India Ltd, Mr R. Subramanian, said the company has been manufacturing a range of float glass since its production facility in Sriperumbudur became operational in July 2000. The INR 5.25 billion Sriperumbudur facility has a daily production capacity of 650 tonnes of float glass. Mr Subramanian announced the expansion of the company“s product range with the introduction into the Indian market of a range of high-tech mirrors under the SGG Miralite Evolution brand. . These mirrors have “durability, clarity and distortion-free reflection”. According to Mr Subramanian, the size of the glass market in India is INR 13 billion while the market for mirrors is around INR 2.5 billion. Declining to reveal Saint-Gobain India“s share of the domestic market for glass and mirrors, Mr Subramanian said the company was “among the top-three players in the business”. Saint-Gobain India“s marketing initiatives include meetings with “influencers” such as interior decorators, carpenters and glass fixers. Saint-Gobain was selling the mirrors through a nationwide network of channel partners, Mr Subramanian said.

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