German fashion group Hugo Boss AG has signed a jewellery license agreement with Amazar Holding AG, a subsidiary of Austrian crystal maker Swarovski, Hugo Boss said in a statement on 21 March 2007.
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German fashion group Hugo Boss AG has signed a jewellery license agreement with Amazar Holding AG, a subsidiary of Austrian crystal maker Swarovski, Hugo Boss said in a statement on 21 March 2007. The six-year agreement, effective 1 March 2007, covers the production and worldwide distribution of jewellery collections for men and women under the Boss brand name, the company added. Accessories are a key growth segment for Hugo Boss that has been consistently expanding for the last several years, Hugo Boss CEO Bruno Saelzer said. The first jewellery collections will be presented in the spring of 2008 and will be available at Hugo Boss stores and other department and jewellery outlets from July 2008. Swarovski will be mainly responsible for the production of crystal jewellery.