At Verallia Spain, long-standing customer Conservas Manchegas Antonio has transformed its model by switching from metal cans to glass packaging. Today, over 80 percent of its products are packaged in jars from the AURA range.
The objective: leverage transparency to showcase product quality, stand out in a highly competitive market and respond to growing expectations for sustainability, while contributing to decarbonisation goals.
The results are clear: production has scaled significantly, confirming glass packaging as a real growth driver. This switch also lowers the company’s environmental footprint while reinforcing its premium positioning thanks to infinite recyclability.
A concrete example of how glass packaging drives both business performance and sustainability, while supporting customers in their transformation.