Gerresheimer is presenting its new Connected Packaging platform to leading cosmetic brands on January 28 and 29, 2025 at Paris Packaging Week 2025. This advanced packaging solution integrates unique QR codes (i.xQR Codes) or NFC tags to create individual digital identities for products, thus transforming packaging into a digital customer touch-point. As a result, beauty brands can improve the customer experience and increase brand loyalty and sales, while gaining valuable insights into consumer behaviour. Gerresheimer is showcasing its Connected Packaging Solutions at Paris Packaging Week at booth L160.
Transforming Packaging into digital touch-points
As an innovative systems and solutions provider with outstanding expertise in moulded glass, tubular glass and plastic packaging, Gerresheimer caters to the needs of the global beauty industry with customized solutions for truly distinctive premium packaging. With the new Gerresheimer Connected Packaging Solutions, packaging now gains further added value through unique QR codes (i.xQR) or NFC tags, which create a digital customer touch-point.
Elevating consumer-brand relationship and engagement
Connected Packaging allows consumers to interact with their favourite beauty brand in a new way that adds value to both the consumer and the beauty brand. By scanning products, consumers gain access to personalized information and recommendations, making their beauty routines more engaging and tailored to their needs.
Data-driven insights for smart marketing strategies
The robust data collection capabilities of Gerresheimer Connected Packaging equip brands with valuable insights into consumer behavior and campaign performance. The platform solution minimizes data collection and enables GDPR-compliant data management, e.g. for interactions and campaigns. Using sophisticated analytics, brands can optimize their strategies based on real data, ensuring more informed business decisions.
Gerresheimer at Paris Packaging Week 2025
Gerresheimer will showcase its Connected Packaging Solutions designed to make refill concepts even more attractive by integrating loyalty programs and promotional codes at Paris Packaging Week 2025. Visitors to booth L160 will be able to see a live demonstration of how these applications can increase rebuying rates and drive sustainable consumer behaviour.