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www.glassonline.com

VITRUM

GEARING UP FOR 2019 WITH

REVAMPED ONLINE EXPERIENCE

The website makeover for Vitrum, sures the best possible user
the international trade show special- experience from any device, ized page will include articles
ized in machinery, equipment and making it handy and easy to and in-depth content about
systems for flat and hollow glass and use even on the go. that specific category, with
in glass and processed products for The main innovations information provided by the
industry, is up and running and ready include the section dedicated to the exhibitors themselves.”
to be explored at https://www.vit- 12 Vitrum Specialized, themed areas Starting this year, the site offers ex-
rum-milano.com/en/. The new layout representing the macro-categories to hibitors an extensive new array of (free
and graphic design offer the ultimate which the exhibitors belong. “This and paid) promotional opportunities,
user-friendly experience thanks to brilliant addition is already gaining along with even greater integration
an entirely updated information and favor with manufacturers and arousing with the show’s social media profiles,
communication format. the interest of industry professionals,” ensuring maximum visibility and avail-
Designed with the utmost usability remarked Zandonella. “Each Special- ability of the contents.
of contents and information in mind,
www.vitrum-milano.com has been
completely revamped to meet the TVITEC
needs of exhibitors and trade profes-
sionals. ENERGY EFFICIENCY, ELEGANCE
Vitrum President Dino Zandonella
Necca stated, “With the user experi- AND NATURAL LIGHTING
ence clearly in mind, the updating
goals we set for ourselves were to Energy efficiency, elegance and natural
offer a streamlined, easy-to-navigate lighting are the key words behind the new
tool for everyone interested in par- sustainable headquarters of Uría Menéndez
ticipating in Vitrum – exhibitors and Abogados in the center of Madrid (Spain).
industry professionals – and to speed With 10-meter sheets of laminated,
up and highlight the services and op- tempered and printed glass, Tvitec – the Spanish company specialized in the
portunities available from the show, production of architectural glass – supplied 2,000 m2 of high-quality architectural
ensuring ongoing, timely updates on glass for the building envelope that puts an iconic new facade on the home of the
Vitrum and on the products that can prestigious European law firm.
be found there. The 6 extra-large-sized (10 x 3 m) tempered and heat soak tested panels that form
“We also focused on integrating the the entire main facade, add considerably to the acoustic insulation of the building,
contents with those provided by the as well as creating a unique, digitally-printed white design using the Vitro Jet F
exhibitors, so as to increase their Type by Tecglass.
visibility and allow visitors improved Tecglass print technology for glass panels is unique in the market. The innovative
access, in the months leading up to the Side Kinetix option on the F Type model used by Tvitec makes it possible to print
show, to what they can expect to see graphic patterns or photographic images along the long edge of the glass. With
at Vitrum. These features will allow oversized panels, like those used in the most prestigious modern architectural
our exhibitors to promote their latest projects, the production benefit is clear: by printing longitudinally along the print
innovations and inform industry pro- surface of the glass, production times are cut in half.
fessionals about their products even The architectural decorations and print patterns produced by Tvitec also rely on
before the doors to the pavilions open. a highly-durable range of inks custom-
In other words, a site that becomes developed by Tecglass for the exterior
a reliable hub of information for the envelope of buildings, engineered to cre-
industry, that remains viable even out- ate the perfect combination of chemical
side the dates of the show itself.” resistance, high durability and unique
The fully-responsive website now en- chromatic effects.

26 Glass-Technology International 5/2018