Page 52 - Glass Machinery Plants & Accessories no. 6-2019

GLASS PACKAGING SOLUTIONS
Glass packaging solutions
weighed 330g; Ardagh now pro-
duces a number of 330ml glass
beer bottles that weigh 165g.
Using cutting-edge design
software and manufacturing pre-
cision to distribute weight more
evenly around the container’s
surface, Ardagh produces con-
tainers that are significantly light- tainer enabling the designer to
er and stronger than they were in
the past.
INNOVATION IN DESIGN
Ardagh Group uses a wide
range of technologies for add-
ing value to brands at its design
facilities located in key regions
across Europe and the US.
50 glass machinery plants & accessories 6/2019
Sculptured embossing This real-life sculpting tool is a
Ardagh is now taking the qual- great example of crossover inno-
ity of embossed features on the vation; the design team adapted
surface of a glass bottle or jar technology used in the chocolate
to a completely higher level of moulds industry to suit the spe-
detail. The process uses a haptic cific requirements of container
device to manually sculpt details design.
on the surface of the glass con- The results have been stun-
ning, and not just in the context
add artistic flair to achieve real- of product aesthetics. Sculptured
life embossing. A wide range of embossing recreates an almost
different textures, features and perfect 3D reproduction of the
other enhancements are made original artwork, which removes
possible by allowing the designer any undercuts and sharp edges
to tug, pull, carve and smooth the from the moulds in manufac-
3D model by hand in ways which ture, thereby eliminating produc-
are not possible with conven- tion defects that were previously
tional embossing. associated with complex emboss-