Page 46 - Glass Machinery Plants & Accessories no. 2-2019

PACKAGING TRENDS AND INNOVATIONS

Packaging trends and innovations
reached much faster, leading to a
higher base temperature and thus
a higher daily melting capacity.
Another successful company
with a similar design focus and
environmental awareness is O-I
(Owens-Illinois). Their beer bot-
tles made them the first glass
packaging company anywhere in
the world to receive gold certifi-
cation for material health under
®
the Cradle-to-Cradle standard.
In this context, it is also worth
mentioning the MyPour design,
which targets the growing sector
of craft and gourmet beer brew-
ers. The asymmetrical bottleneck
is diagonal to the rest of the bot-
tle, making it possible to control
the head of foam. Depending on
the rotation and angle of the bot-
tle, the pourer can influence the
way the beer runs into the glass.

THE IMPORTANCE
OF LIGHTWEIGHTING
The argument that is often
put forward by consumers is the
weight of a glass bottle – a cri-
terion which can easily diminish
any environmental awareness, in
favour of PET bottles. However,
this criticism has long ceased
to be relevant. Thanks to light
glass technology, the container
glass industry is in a position to
reduce the weight of different
types of glass packaging by up to
40 per cent. A one-litre German
Hock bottle, for instance, now
only weighs 345 grams, compared
with 600 grams – nearly twice as
much – 40 years ago. And yet this
has not diminished the strength of
the bottle, as optimised design has

Coca-Cola once led the
way, and bottle design
is still considered to be
a major feature of many
brands. This is also true for
Absolut Vodka
Photo: Absolut Company
Pernod Ricard

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