Page 44 - Glass Machinery Plants & Accessories no. 2-2019
P. 44

PACKAGING TRENDS AND INNOVATIONS

               Packaging trends and innovations
                   present day.                      ful vases, sterile medicine phials
                   INNOVATION, CREATIVITY            and artistically designed perfume    THE AUTHOR
                   AND EFFICIENCY                    flacons.
                      The German glass industry        The German glass container          Claudia Siegele
                   produces thousands of differ-     industry also uses a large propor-
                   ent containers for the cosmet-    tion of recycled glass and has a   Born in Stettfeld (Baden) in 1963,
                   ics industry, the pharmaceuti-    high level of energy efficiency in   Claudia Siegele studied architecture
                   cal industry and numerous other   its manufacturing processes, so    at the University of Applied Sciences
                   applications. Moreover, many      that it clearly meets the need for   in Karlsruhe from 1988 to 1994. From
                                                                                        1994 to 2004 she was editor for the
                   container glass manufacturers     sustainability. At the same time   German construction industry magazi-
                   are global players, and are pre-  glass businesses respond flexibly   ne db deutsche bauzeitung; and has
                   sent not only in Germany, but     to new trends and requirements.    run her own architectural studio in
                   also in other European countries    Today’s demands on the pro-      Ubstadt-Weiher since 2000. In 2004,
                   and in the United States, making   duction and shape of container    TIF  GPVOEFE  UIF  FEJUPSJBM  PGmDF  GSFJ
                   a wide range of glass jars, colour-  glass are focusing increasingly on   publizistik in Stuttgart together with
                                                     individuality and specific designs.   Dr. Ursula Baus and Christian Holl.
                                                     Production quantities are small-   As a technical author, she has written
                                                     er, as is the weight of each bottle,   books on architecture, civil engineer-
                                                                                        JOH  BOE  FOFSHZ FGmDJFOU  DPOTUSVDUJPO
                                                     yet the containers are of a high   She is also a technical journalist and
                                                     quality while also meeting climate   editor for a range of printed and on-
                                                     change targets. Another element    line publications, including Gebäude-
                                                     that has substantially impacted    Energieberater, greenbuilding and
                                                     manufacturing processes is the     Marlowes.
                                                     responsible use of resources
                                                     through recycling. Paradoxically,
                                                     the container glass industry has
                                                     been increasingly impacted by    So the container glass indus-
                                                     competition from PET bottles,    try is vehemently working on
                                                     forcing it to find solutions which   ways to modify its products. It
                                                     are now also important to the    does so by adding the largest
                                                     end customer. Furthermore,       possible proportion of recycled
                                                     this focus on the hygienic and   glass, achieving smart savings in
                                                     inert qualities of glass has been   weight, setting up sophisticated
                                                     accompanied by an increasing     supply chains and creating stylish
                                                     awareness of the environmen-     designs, all aimed at giving it a
                                                     tal dimension, with images of    contemporary image.
                                                     gigantic swathes of plastic waste   The success of these endeav-
                                                     in the world’s oceans, causing   ours can be seen, for instance,
                                                     painful deaths to fish and birds.   in the 2017 German Packaging
                                                                                      Award, which went to Wiegand-
                                                                                      Glas for a new youthful design of
                                                                                      the traditional Bocksbeutel wine
                                                      The beer bottle company         bottle used for Franconian wine –
                                                      Owens-Illinois (O-I) is         a highlight created in a joint pro-
                                                      the world’s first glass          ject between the designer Peter
                                                      packaging manufacturer to       Schmidt and the Franconian
                                                      receive gold certification for
                                                      material health under the       Winegrowers’ Association. The
                                                                      ®
                                                      Cradle-to-Cradle  standard.     company is equally innovative
                                                      Their design of the MyPour      in its contemporary and effi-
                                                      bottle, aimed at craft and      cient production process, with its
                                                      gourmet brewers, has an         energy recovery from hot waste
                                                      asymmetrical bottleneck,        gas which allows so-called pre-
                                                      so that the pourer can          heating technology and therefore
                                                      creatively influence the way     saves 10 to 15 per cent in primary
                                                      the beer runs into the glass    energy. The melting temperature
                                                      Photo: Owens Illinois
                                                                                      required for processing can be




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          glas packaging art GM2.indd   42                                                                           04/03/19   12:09
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