Page 54 - GM_2018_6
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GLASS PACKAGING
         Glass packaging
                                                                                       FEVE





                     shaping the future of the-over-



            the-counter and biotech markets




              During the recently-held CPhI Worldwide event in Madrid, FEVE hosted

                a briefing to discuss over-the-counter and biotech markets, and how

                     glass packaging

                      suppliers should                       LAURENT ZUBER

                adapt to best match                                            Laurent Zuber joined SGD Group
                                                                               in 2006 when Saint Gobain
                                                                               Desjonqueres was sold to Private
                            their needs.                                       &RVJUZ BOE EFmOFE UIF TUSBUFHZ UP
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                                                                               stry since 2002 and of the Glass
                                                                               *OEVTUSZ TJODF       -BVSFOU ;VCFS
                                                                               JT  DVSSFOUMZ  $$0  BOE  .BOBHJOH
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                     t CPhI Worldwide in
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                     Madrid on 10 October,                                     BT  UIF  USBEJOH  DPNQBOZ  &NCFMJB
                     in a briefing held by                                      *O  UIF  QBTU   -BVSFOU  ;VCFS  IFME
             A FEVE – the European                                             TFWFSBM  MFBEJOH  QPTJUJPOT  BU  4BJOU
             Container Glass Federation,                                       (PCBJO  &NCBMMBHF   OPX  7FSBMMJB
             Laurent Zuber – CCO of SGD                                        BOE  05*4  FMFWBUPST   )F  HSBEVB-
             Pharma & Chairman of the FEVE                                     UFE  GSPN  UIF  *OTUJUVU  4VQÏSJFVS  EF
             Flaconnage Board, and Frédéric                                    $PNNFSDF PG 1BSJT  'SBODF
             Jailloux – Managing Director
             of Val-U Advisory shared their
             perspectives on the dynamics of   business model integrating a very   have an increasing central role
             these two important market seg-  high level of process capabili-  as a marketing differentiator in
             ments, and how packaging sup-    ties, a full control of product/  the launch of new products, but
             pliers, glass in primis, should   packaging interaction, and cost   also by providing key function-
             adapt to best match their needs.  effectiveness.                  alities in terms of safety, anti-
                                                “Both segments are destined    counterfeiting and convenience,
             OTC – MOVING FROM                to grow in the coming years,     which is crucial for an ageing
             PASSIVE TO ECO-                  and both will represent major    population. Glass has always
             CONSCIOUS PATIENTS               opportunities for the packaging   been the packaging of choice for
               The OTC (over-the-counter)     sector mainly driven by the abil-  OTC for the well-known virtues
             pharma market is driven by the   ity to meet new market trends,   of strength, weight, purity and
             shift from a passive and unin-   but also to answer to increasingly   transparency, stated Mr Zuber.
             formed patient to an eco-con-    demanding compliance rules,”     Its further usage will rely on its
             scious and educated consumer.    commented Frédéric Jailloux.     capacity to adapt to new market
             On the biotech side, the value     Mr. Jailloux observed that in   needs and to redefine itself as
             chain is engaged to shape a new   the OTC market, packaging will   premium packaging material at




                glass machinery plants & accessories 6/2018
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