Page 77 - Glass Packaging World Directory 2017
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MOULD                 TECHNICAL                              GLASS    The Smart Choice for    1
           SPONSOR               SPONSOR                                  a Sustainable Lifestyle    5        2


                                                                                                      4     3



                                                                     1
                                                                        GLASS - Europe’s favourite packaging
           PARTNERS                                                                                         +50%
                                                                         85%
                                                                               of Europeans would
                                                                               recommend glass      1 in 2 Europeans use glass
                                                                               to friends and family.   packaging more than 3 years ago.
                                                                          This is 15% more than eight years ago



                                                                                                          1

                                                                        Glass usage is up in France, Italy and Germany   Italy, Austria and Croa	a
                                                                        with consumers across Europe    Europe’s leaders in using the
                                                                        claiming to useglass more due to    most glass in the last 3 years.
                                                                        environmental and food safety concerns.
           MEDIA PARTNERS                                            2
                                                                        GLASS is good for the environment

                                                                                 +50%                  Did you know?
                                                                                2008  2016
                                                                        3 out of 4  Europeans view glass as most
                                                                        environmentally friendly packaging.

                                                                                                     Glass is 100% and
                                                                                                    endlessly recyclable.
                                                                        Europeans trust glass is the most
                                                                        recyclable of any other packaging material.
                                                                     3
                                                                        GLASS for health conscious Europeans
                                                                        Living sustainably isn’t just about caring for the planet; it’s also about looking a—er your health
                                                                                                      Made from
                                                                             LOW                        naturally
                                                                                                       occurring
                                                                             LOW RISK                   ingredients
                                                                        Europeans believe glass has the   Glass maintains the
                                                                        lowest risk of interacion with food.  quality of your product,
                                                                                                keeping it fresh and pure for longer.

                                                                              73%
                                                                        73% of Europeans consider glass to    Glass provides a natural protec ve
                                                                        be the safest drink packaging material.  barrier which ensures the product
                                                                                                 contents do not change over  me.
                                                                     4
                                                                        A genera	on gap
                                                                        Younger Europeans - a genera	on that cares more but is less informed





                                                                       3 out of 4  young   Younger Europeans   Young Europeans - more
                                                                      Europeans prefer glass.    believe glass is the   driven by the impression
                                                                                       best packaging op	on  quality glass packaging

                                                                                        to preserve taste.   gives to their products.
                                                                           74%
                                                                                      But they are less aware of
                                                                                        food safety and
                                                                     of young Europeans would   environmental issues
                                                                       recommend glass
                                                                      to friends and family.   related to packaging.
                                                                                                          41%  vs  28%
                                   .it
                      INTERNATIONAL MAGAZINES
                                                                                        54%  58%  67%  78%
                                                                     5
                                                                        Love Glass. Choose Glass. Recycle Glass. Glass – for our future
                                                                                                                 Data source:
                                                                                        Independent Europe-wide survey conducted in 11 EU countries in 2016:
   72   73   74   75   76   77   78   79   80   81   82