Page 64 - Glass Machinery Plants & Accessories no. 4-2021

CUSTOM GLASS PACKAGING
Custom Glass Packaging
lass packaging is expe- printing techniques can allow for packaging, or glued directly to a
riencing something akin applying paints directly to round rounded stock model, usually with
Gto a renewed renaissance bottles or jars. Many services can pinpoint accuracy.
period thanks to the industry-wide even wrap the entire package in
marketing effort that has firmly a single screen printing pass, and LABELLING
established the infinite recyclability some can even apply several col- With all these flairs of style,
of glass in the minds of consumers. ours to create stunning full-wrap sometimes all a package needs
But within the industries of food, effects. The techniques can be as is a simple label. Even for prod-
beverages, wine, spirits, cosmet- simple as a single pass to create a ucts with more premium elements
ics and perfumes, there is another “clear label,” or complex enough on the front, sometimes a back
aspect that should be promoted to become a veritable work of art. label can convey more information
just as strongly: the infinite crea- without the need for visual flour-
tivity found within the mouldable SPRAY OR DIGITAL PRINTING ishes. In these cases, every service
nature of the material. Any shape a Using a variety of ceramic and has the ability to fit and attach
designer can imagine can be made, acrylic paints, semi-transparent labels with perfect alignment and
given the proper equipment and inks or even metallic paints, the no bubbles or wrinkles.
experience, and today’s glass pack- range of printing directly on glass
aging manufacturers have both in packaging is vast. Everything from STOCK BOTTLE
abundance. a full colour label to a fully cov- CUSTOMIZATION
In the past, it was enough to ered package are possible, and For clients looking for a pack-
simply form a bottle or jar, apply with a high degree of image accu- age similar to a stock model but
a label and send the package out racy from one package to the next. just slightly different, many ser-
to be filled. But today’s market is Whether spray painted or digitally vices have an option to create a
more demanding, and clients are printed, these techniques offer cli- new mould. These modifications
asking for more changes in the ents flexibility, fast prototyping, might include a longer or shorter
shapes of their packaging as well and superb final results. neck, flared or concave sides, or
as requesting more complex deco- a different opening to support a
ration options. This makes sense, PAD PRINTING different cap or lid. The end result
as in today’s markets, the package Pad printing technology fea- is a package that still bears some
shouldn’t just deliver the product tures a stamping “cup” that first resemblance to a stock model, but
to consumers. A package should dips into an ink pool, and then with the client’s own signature
also convey ideas about the prod- moves to transfer the ink or paint style added.
uct within, and the company that onto the surface of the package. This is a basic list of services and
produces it. This differs from screen print- techniques offered by the majority
In the United States, there ing, where the paint is forced of the following manufacturers,
are many companies who have through a screen and injected though some offer more unique
stepped up to offer custom ser- onto the surface. Pad printing is options, while others may not have
vices meeting the most demanding more complex, but offers more all the services and are focused
needs from clients, in some cases accurate application on packages on their core competencies. With
offering services that are unique with unusual shapes. With the these definition explained, it is now
to themselves. Each are collec- right machinery, packages can be time to present the manufacturers
tives of shared technical exper- stamped with many colours to and take a closer look at what they
tise and artistic creativity, forging create stunning effects, and with can offer their clients.
tomorrow’s designs to capture the accurate placement every time.
eyes of consumers (and perhaps in BERGIN GLASS IMPRESSIONS
some cases, their hearts as well). GLUING AND ASSEMBLING
Before covering the companies Medallions, plaques, or rubber
and their specialized services, it or plastic label elements can add
might help to understand what are eye catching details to any pack-
some of the more commonly avail- age. A stylish family crest or a
able options from the majority of raised logo can also add a tac- At first glance, Bergin seems
the package makers. tile appeal to the product, inviting to offer the fewest options for
consumers to reach out and touch custom packaging, but that’s not
SCREEN PRINTING the raised element. These kinds of painting the full picture. The com-
Often considered more viable glued elements can be affixed to an pany does offer screen printing
for flat surfaces, modern screen embossed flat or inset area of the with stunning results, as well as

62 GMP&A 4/2022