Page 60 - Glass Machinery Plants & Accessories no. 3-2021

REGIONAL STUDY
Regional study
boosts the demand for glass pack-
aging in cosmetics today.
Especially relevant in this
area, and just hot-off-the-press,
is the purchase of Verescence
do Brasil by Wheaton Brasil
Vidros. Already a leading pro-
ducer of high-end glass pack-
aging for the cosmetics, per-
fume and pharmacy markets,
Wheaton Brasil Vidros here
buys the Brazilian subsidiary
of Verescence (formerly SGD),
thus consolidating its position
within the country’s market
while ranking itself among the
world’s leading glass manufac-
turers for the luxury sector.

A COMPETITIVE
-like reusable glass- remains COSMETICS SECTOR SET TO LANDSCAPE
nonetheless high. For a long DRIVE MARKET GROWTH The Latin American glass
time now, refillable glass bottles Shifting our attention to cos- bottles and containers market
have made beverages like milk metics packaging, this segment is a fragmented one, with both
more affordable for consumers includes skincare products, hair regional players and interna-
in the region. care products and perfumes. tional vendors all jockeying for
Amcor has developed ‘glass- Here, Latin America is currently their share in the market. Key
look-alike’ clear polyethylene seeing an increase in the incorpo- players here include (among
terephthalate (PET) bottles to ration of high-end luxury prod- others) Vitro, Cattorini Hnos
address the growing demand for ucts, which continues to gain SA, Wheaton Brasil Group, all
transparent dairy packaging in traction as glass endows fresh of which attract customers by
Latin America. Here, to pro- elegance to the appearance of way of moderate market com-
tect its contents, the container products - imparting premium petition that arises from pric-
includes a 38-mm finish as well status besides. ing, as well as other powerful
as an ultraviolet (UV) blocker. It doesn’t end there. A rise in competitive strategies.
According to the US disposable income within coun- Finally, recent developments in
Department of Agriculture, tries like Brazil adds still further the market include the announce-
the production of fluid milk in to the global demand for premium ment by Vitro of a USD 60M
Mexico increased by 12 percent cosmetics products. Here the cos- investment in new technolo-
from 2010 to 2019. Given that metics industry is expanding con- gies over February 2019. These
they preserve the flavour of dairy tinuously, placing itself among the investments will focus upon
products -much longer than other fastest-growing and most vibrant North America - all to strengthen
packaging types- glass bottles are of its kind the world over. its market leadership in automo-
mainly used for milk packaging. With cosmetic product sales tive glass while supplying original
This is because glass is less likely increasing from eight to ten per- equipment manufacturers and
to allow contents to mix - either cent over the last decade alone, aftermarket customers. O
with air or with chemicals. Brazilians are also expressing
Many companies in Mexico new interest in self-grooming and
have increased the shelf-life of personalization. Indeed growing
pasteurized fresh milk from 7 sales has made Brazil the larg-
to 15 days, which is achieved by est consumer of cosmetic prod-
incorporating silver-based micro- ucts in Latin America, with men’s RESEARCH
particles that include antimicro- products continuing to be popular AND MARKET
bial, bactericidal and self-steri- especially among young people,
lizing properties into the plastic who are now ever more conscious www.researchandmarkets.com/
bottles used in milk packaging. about their appearance. All this

58 GMP&A 3/2022