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glass, achieving smart savings in   WEIGHTY BENEFITS OF
             weight, setting up sophisticated   LOSING WEIGHT
             supply chains and creating styl-   The argument that is
             ish designs, all aimed at giving it   often put forward by con-
             a contemporary image.            sumers is the weight of a
                                              glass bottle – a criterion
             WIEGAND-GLAS                     which can easily diminish
               The success of these endeav-   any environmental aware-
             ours can be seen, for instance,   ness, in favour of PET
             in the 2017 German Packaging     bottles. However, this
             Award which went to Wiegand-     criticism has long ceased
             Glas for a new youthful design of   to be relevant. Thanks to
             the traditional Bocksbeutel wine   light glass technology, the
             bottle used for Franconian wine –   container glass industry is
             a highlight created in a joint pro-  in a position to reduce
             ject between the designer Peter   the weight of different
             Schmidt and the Franconian       types of glass packaging
             Winegrowers’ Association.        by up to 40 per cent. A
               The company is equally inno-   one-litre German Hock
             vative in its contemporary and   bottle, for instance, now
             efficient production process,     only weighs 345 grams,
             with its energy recovery from    compared with 600 grams
             hot waste gas which allows so-   –  nearly twice as much
             called pre-heating technology    – 40 years ago. And yet
             and therefore saves 10 to 15 per   this has not diminished
             cent in primary energy.          the strength of the bottle,
               The melting temperature        as optimised design has
             required for processing can be   made it possible to achieve
             reached much faster, leading     a more uniform wall thick-
             to a higher base temperature     ness. It’s an advantage that
             and thus a higher daily melting   makes such bottles much
             capacity.                        lighter, although their
                                              lower weight also leads to
             OWENS-ILLINOIS                   substantial savings in raw
               Another successful company     materials and energy, opti-
             with a similar design focus and   mises handling and reduc-
             environmental awareness is O-I   es transport costs.
             (Owens-Illinois).
               Their beer bottles made them   WASTE GLASS CREATES
             the first glass packaging com-    SUSTAINABILITY – AND
             pany anywhere in the world       GLASS RECYCLING IS
             to receive gold certification     HIP
             for material health under the      One unbeatable benefit
             Cradle-to-Cradle® standard. In   of a glass bottle is its dou-
             this context, it is also worth   ble potential in terms of
             mentioning the MyPour design,    container recycling, as it
             which targets the growing sec-   can be refilled up to 50
             tor of craft and gourmet beer    times before being recycled
             brewers.                         as waste glass and then fed
               The asymmetrical bottleneck    back into the production
             is diagonal to the rest of the bot-  process. At the moment
             tle, making it possible to control   the average proportion of
             the head of foam. Depending on   ‘waste’ glass is around 60
             the rotation and angle of the bot-  per cent, and in fact up
             tle, the pourer can influence the   to 97 per cent for the less
             way the beer runs into the glass.  popular green glass. Glass




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