Page 74 - Glass Machinery Plants & Accessories no. 1/2018

Design

Design

engages its network of customers a source of innoVaTion products, Verallia works with its
to establish a panel of judges anD DifferenTiaTion customers to co-develop unique
who are beverage and agri-food for cusTomers models: the specialties. In each
professionals. All markets and Design at Verallia country where the Group oper-
various functions are represent- Packaging is a major compo- ates, Verallia has one, or even
ed (procurements, marketing, nent in the agri-food and bever- two, product development cen-
development, etc.). In addition age industries’ marketing strat- tres that leverage their expertise
to these customers, renowned egies. Verallia works with its to convert a creative idea into an
designers (including the spon- customers throughout the entire industrial reality. Thanks to their
sors), specialist journalists and process for the creation of glass technical expertise, these 13 cen-
design agencies together select packaging. In order to meet their tres rework customers’ projects to
the best projects. This panel requirements, Verallia designs ensure the bottle or jar’s industri-
ensures the innovative dimen- and manufactures a broad range al feasibility. Adjustments to the
sion of the projects awarded and of standard products tailored to model are sometimes required
is the candidates’ guarantee that the needs of local and interna- to ensure the best distribution of
their creation will be viewed by tional markets. The glassmaker the glass, its mechanical strength,
experienced eyes. They can then stands out for the extent of its labelling possibilities, stability on
include in their portfolio a crea- range (colours, finish, content,
tion that has been judged by etc.) and its ability to reinvent
professionals. standards to enhance person-
The Verallia Design Awards are alization: external and internal
one of the student competitions engraving, specific push-ups and
recognized by professionals. finishing (screen printing, satin-
In 2016, Les Echos Start (a finish, etc.) at its three decoration
leading French business daily) plants (Saga Décor and Société
website placed it in the top 10 of Charentaise de décor in France,
student competitions that con- and Verallia Polska in Poland).
tribute positively to a resume. In addition to the standard

72 glass machinery plants & accessories 1/2018

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