Businesses could reduce their CO2 emissions by 20% by bottling in green glass according to the Waste & Resources Action Programme, WRAP.
The session was hosted at the London International Wine Fair, …
Businesses could reduce their CO2 emissions by 20% by bottling in green glass according to the Waste & Resources Action Programme, WRAP. The session was hosted at the London International Wine Fair, 2011 revealing findings of a trial partnered by Australian Vintage and Sainsbury“s, which asked 1124 consumers their attitude towards buying bottles in different coloured glass. The findings revealed that 95% of respondents had not noticed the change in bottle colour variation from clear to green in wine, with only one correctly estimating that the bottle colour had changed. Eight out of 10 claimed it had no impact on their decision to purchase and nine out of 10 said they would switch to green coloured glass if they knew the product was environmentally friendly. A further 60% of opinion said the trial had improved their impression of Sainsbury“s and they would be more likely to buy an environmentally friendly product if labeling on the packaging was clearly informative. Brandy and wine performed better overall than whisky and vodka. Whisky in green bottles was immediately associated with Irish whisky and vodka looked “very unusual” and was expected to be in clear glass. But 85% of customers said bottle color still would not make an impact upon their purchase.