Wedgwood to increase production overseas

Wedgwood is to spend hundreds of thousands of pounds on improving its Tuscan works amid plans to increase the company“s reliance on outsourcing. The company is to upgrade the factory in Longton, incl…

Wedgwood is to spend hundreds of thousands of pounds on improving its Tuscan works amid plans to increase the company“s reliance on outsourcing. The company is to upgrade the factory in Longton, including demolishing the front of the plant at a cost of GBP 300,000 and fixing its leaky roof, after dumping plans to transfer production from the site to its Barlaston base. The move was highlighted in an internal report aimed at improving relations with employees working in its Manufacturing and Supply Operations (MSO). The document detailed plans to make up to 40% of the business of Johnson Brothers brand in China, as part of a programme to outsource more products. A spokesman states in the report that a scheme was previously carried out to switch production from Tuscan – which employs more than 230 people – to Barlaston, which has spare capacity. The company later confirmed that the improvement scheme at the factory in Forester Street would get underway in Autumn. The 29-page document also revealed that customers in America and Britain placed little importance on where wares are manufactured.