Vitro Amrica: step-by-step recovery from hurricane

In the wake of Hurricane Katrina, Vitro Amrica was taking a “wait and see” approach to business prospects.
The storm disrupted work at the Vitro subsidiary, which distributes and commercializes flat …

In the wake of Hurricane Katrina, Vitro Amrica was taking a “wait and see” approach to business prospects. The storm disrupted work at the Vitro subsidiary, which distributes and commercializes flat glass for construction and automobiles. Before the arrival of Katrina, operations were halted at flat glass installation center Biswanger Glass and distribution center ACI. As of 5 September 2005 the company had managed to establish contact with only 15 of 43 employees that work in the area affected by the hurricane. The outlook for business when the reconstruction of affected cities commences remains unclear for the company. “We have to wait, we know it will be a slow process. The first thing is to restart operations, then we will see what business decision to take on recovering the profitable market that New Orleans represents”, said communication director Antonio Ocaranza. The US market is significant for Vitro: in the flat glass segment, it represents almost 50% of turnover. Sales of Vitro America grew 6.4% in the 1Q 2005 compared to the 1Q 2004, driven by the continued growth of the US construction market.