UK: “the BIG recycle” returns for third year

Organisers of “the BIG recycle“, a major UK-wide campaign to encourage the public to recycle more household waste, have announced that the initiative will return for a third successive year. The cam…

Organisers of “the BIG recycle“, a major UK-wide campaign to encourage the public to recycle more household waste, have announced that the initiative will return for a third successive year. The campaign is jointly organised and funded by WRAP (the Waste & Resources Action Programme) in partnership with the leading materials recycling organisations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry and Recoup. The third edition of the campaign will launch on 5 June 2006 and will combine high-profile celebrity support with local activity across the country, to inspire a wide audience to recycle more waste, more often. Following a record-breaking campaign in 2005, organisers are now inviting additional sponsors to support the 2006 initiative. The 2005 campaign involved over 400 local authorities, inspired BIG recycle events across the country, generated around 530 separate pieces of UK media coverage including on national TV and radio, and was backed by supermarkets Asda, Tesco and Sainsburys for the first time. Julie Brown, Head of Public Relations for WRAP (the Waste & Resources Action Programme), said: “the BIG recycle has established itself as one of the highlights of the recycling calendar. The reaction of local authorities, members of the public, retailers and the media to last year“s campaign was phenomenal. It helped to create a huge surge of interest in household recycling. “We“re aiming to attract even more participants this year, to ensure that the campaign is bigger and better than ever. We“re particularly keen to hear from sponsors at this stage. Given the profile and importance of the campaign, organisations stand to gain real benefits from being allied to the BIG recycle 2006.” The 2005 campaign was supported by former Olympic rowing champion Matthew Pinsent, television presenter Sarah Beeny and MP Ben Bradshaw, Minister for Local Environmental Quality. Celebrity supporters for 2006 have yet to be announced.