UK brewer Marston“s has cut the weight of its bottle in order to save energy and materials. The company, which makes its flagship Pedigree brand in Burton-on-Trent, in central England, has introduced…
UK brewer Marston“s has cut the weight of its bottle in order to save energy and materials. The company, which makes its flagship Pedigree brand in Burton-on-Trent, in central England, has introduced new lightweight 500ml bottles, which weigh 22% less than their predecessors. The company says the new bottles will save it 1,000 tonnes of glass per year and 650 tonnes of carbon emissions. Marston“s decided to review the design of its bottle in line with its corporate social responsibility policy. Marketing director Peter Jackson said: “As a company we need to lead by example and take action to reduce our environmental impact”. The bottles also have an enhanced logo and health warning on the labels.