UK brewer cuts weight of beer bottles

A brewery in Suffolk, south-east England, has improved its green credentials by reducing the weight of its beer bottles. Southwold-based Adnams is to reduce the weight of its 500ml bottles from 455g t…

A brewery in Suffolk, south-east England, has improved its green credentials by reducing the weight of its beer bottles. Southwold-based Adnams is to reduce the weight of its 500ml bottles from 455g to 300g, a move that will decrease its glass usage by 34%, while cutting carbon emissions and the amount of fuel used by its delivery trucks. Adnams recently opened its new environmentally-friendly distribution centre on the outskirts of Southwold and the idea for the lighter bottles, available from the end of January 2007, came after a partnership was formed with the University of East Anglia“s carbon reduction team. Marketing manager Ed Hume said: “The environmental and cost savings of the new bottle are significant”.