Swarovski to open 50 shops worldwide

Austrian crystalware maker Swarovski will open 50 own shops in large cities worldwide in 2002, including London, Paris and New York, a member of the company“s owner family, Carina Schiestl-Swarovski,…

Austrian crystalware maker Swarovski will open 50 own shops in large cities worldwide in 2002, including London, Paris and New York, a member of the company“s owner family, Carina Schiestl-Swarovski, said. The company opened a EUR 1.8 million shop in Vienna on February 5, 2002. Swarovski had shops in 28 countries in early February 2002. The company plans to boost its sales through own outlets and have decreased the number of its retail partners to some 10,000 worldwide. The own shops generate comparatively higher turnover than the retail partners and help establish Swarovski“s corporate identity, Schiestl-Swarovski said. The company plans to boost its Internet sales to 5% of its turnover by the end of 2005. Online retailer Amazon.com has shown interest in cooperation with the Austrian crystalware maker. Swarovski had 12,400 employees and generated a turnover of CHF 2.35 billion in 2001.