Saint-Gobain Vidros: Arab coffee in Brazilian cups

The Middle East is the main destination for glassware made in Brazil by French group Saint-Gobain. Middle East countries represent over 40% of the foreign sales of baking trays, bowls, dishes, glasses…

The Middle East is the main destination for glassware made in Brazil by French group Saint-Gobain. Middle East countries represent over 40% of the foreign sales of baking trays, bowls, dishes, glasses, teacups and plates produced by Saint-Gobain Vidros, formerly Companhia Vidreira Santa Marina. The group also supplies the region with flat and coloured glass, for construction use, through Cebrace Cristal Plano. In 2004 the company sold around 3,000 tonnes of glass to the United Arab Emirates, Saudi Arabia, Jordan, Syria and Lebanon. “This is a good performance when taking into consideration the current exchange rates and the large offer of Chinese glass at very aggressive prices,” explained Marcello de Andrade, export analyst of the company“s flat glass division. “The demand on the Arab market is mainly for products that have more seasonal availability, every 3 or 4 months…Even so, the annual performance has been constant and rising every year,” Andrade pointed out.