Czech costume jewellery maker Preciosa is to be one of the eight sponsors of the Miss Universe contest in early June 2004, it was reported on 9 April 2004.
Preciosa will be the first company from Cen…
Czech costume jewellery maker Preciosa is to be one of the eight sponsors of the Miss Universe contest in early June 2004, it was reported on 9 April 2004. Preciosa will be the first company from Central and Eastern Europe to become an official partner of the event. Marketing director Stanislav Kadlec said the contest was one of the firms most important promotional events, although he did not disclose how much the company is to spend. The Miss Universe finalists will receive a crystal statue and a chandelier as a gift from Preciosa, which signed a one-year sponsorship deal. The contract also ensured Preciosa promotion at the recent Miss USA contest. “We believe that owing to the contest we will boost our position in the USA and in the Middle and Far East,” said Kadlec. Preciosa is one of the largest Czech glass and costume jewellery producers.