PPG launches Performancelink(TM) data connectivity for insurers, repairers

PPG Industries has launched PerformanceLink(TM) connectivity, a new technology platform that will directly connect insurance companies to performance-based collision repair centers across North Americ…

PPG Industries has launched PerformanceLink(TM) connectivity, a new technology platform that will directly connect insurance companies to performance-based collision repair centers across North America and other claim service providers. PPG says PerformanceLink will allow insurance companies to communicate directly with participating repair centers in real time. The company says that claims representatives, adjusters and desk reviewers can instantly review, approve and electronically share claims throughout the organization, saving cycle times and claims processing costs. PPG also claims that PerformanceLink will ensure greater consistency and conformity among repair centers to direct repair provider criteria. For collision repair centers, PerformanceLink will provide shop owners with a way to access benchmarking business intelligence that will enable them to realize operational efficiencies and secure additional work from insurance companies. “PerformanceLink takes our performance-based network of auto body repair centers to the next level,” said Jeff Blum, director of PPG“s Automotive Aftermarket Alliance. “Now, not only do we deliver insurers a wide range of offerings in the automotive aftermarket industry with thousands of service providers across North America, we also give them a technology providing a direct connection to all of them.” The Automotive Aftermarket Alliance comprises: The CertifiedFirst(TM) Network, with participants including more than 1,400 dealership and independently owned auto body repair centers throughout North America; PPG PROSTARS(R), a national alliance of more than 750 independently-owned certified auto glass replacement and repair professionals; and Aquapel(R) Glass Treatment, a long-lasting professional windscreen treatment that repels rain, reduces night glare, and makes it easier to remove snow, ice, dirt and insects. “PerformanceLink is much more than just a powerful tool for the mutual benefit of collision repair centers and insurance companies,” said Garry Goudy, vice president of PPG Industries Automotive Refinish. “This technology is yet another example of PPG not only trying to better understand the needs of its customers, but also meeting those needs, and exceeding expectations, with innovative and pace-setting solutions.”