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Polaroid and Avery Dennison form marketing alliance

America“s instant photo giant Polaroid Corp. said it had formed a marketing alliance with Avery Dennison Corp. to combine Polaroid“s instant imaging with Avery-brand office products.
“Polaroid“s a…

America“s instant photo giant Polaroid Corp. said it had formed a marketing alliance with Avery Dennison Corp. to combine Polaroid“s instant imaging with Avery-brand office products. “Polaroid“s alliance with Avery Dennison will further leverage our expertise in instant imaging,” said Tim Palmer, Polaroid“s vice president of Business Imaging. “Polaroid will combine its marketing and promotional resources with Avery Dennison“s to increase our exposure in home and office supply distribution channels, where the Avery brand is a powerhouse.” Tim Clyde, general manager of the organization, Filing and Presentation business unit at Avery Dennison Worldwide Office Products said: “We are excited to combine our innovative product development and marketing expertise in the office, school and home supplies arena with Polaroid“s instant imaging solutions.” Polaroid and Avery Dennison are working together on the design of new Avery-brand products to complement Polaroid products, such as photo organization and filing systems. They will also pursue joint promotions.

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