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Pilkington: Launch of self-clean glass

UK glassmaker Pilkington has made its first external consumer PR appointment, tasking Nelson Bostock Communications with promoting the launch of its self-cleaning glass. The agency will handle promoti…

UK glassmaker Pilkington has made its first external consumer PR appointment, tasking Nelson Bostock Communications with promoting the launch of its self-cleaning glass. The agency will handle promotions for the product – Pilkington Activ – across Pilkington“s European territories of Germany, France and the Benelux countries. The glass, which launches in the UK in the autumn, cleans itself by means of a coating that uses the sun“s energy to break down dirt, allowing rain to wash it off the surface without leaving streaks. Pilkington is pinning its hopes on the success of the product rescuing it from a period in which demand for its products has fallen. Belgian rival Glaverbel has cut back production by placing its Dutch plant on stand-by for three months, removing 35,000 tons of glass from the market. With half of Pilkington“s sales coming from mainland Europe, the company was due to release a trading statement in March. The decision to delay the announcement prompted uneasiness in the City, and its share-price fell. Nelson Bostock will work alongside ad agency Barrington Johnson Lorains on the launch of the line, as well as UK trade PR agency Vast PR. The work will see Nelson Bostock work alongside its partner agencies in mainland Europe.

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