Pasabahce Cam invests in “New Concept” marketing campaign

Turkish glassware producer Pasabahce Cam is to invest Euro 6.63 million in the implementing of its “New Concept” marketing campaign. The campaign envisages introduction of porcelain, metal, wooden and…

Turkish glassware producer Pasabahce Cam is to invest Euro 6.63 million in the implementing of its “New Concept” marketing campaign. The campaign envisages introduction of porcelain, metal, wooden and textile products in its new shops, which are to be opened throughout the country. Pasabahce Cam has already invested Euro 3.3 million in the opening of seven shops. It plans to innovate 20 of its old shops in accordance with the campaign.