Owens Corning has launched a full set of business solutions to help its building materials customers enter an emerging and growing market category – re-insulation – easily, efficiently and profitably….
Owens Corning has launched a full set of business solutions to help its building materials customers enter an emerging and growing market category – re-insulation – easily, efficiently and profitably. Despite major strides in energy efficiency, the No. 1 user of energy continues to be buildings – more than industry and more than transportation, said Roy Dean, president of the Owens Corning Insulating Systems Business. Nearly 80 million U.S. homes are estimated to be under insulated according to Department of Energy standards, and the launch of these re-insulation solutions focus on changing this reality for consumers, our customers, our company and our country. This is a tremendous opportunity for all stakeholders, given that less than one per cent of the re-insulation opportunity is currently estimated to be captured each year. Thanks to in-depth research and almost two years of development, Owens Corning“s solutions have been designed to enable channel partners to leverage their present customer base for non-insulation home improvements to expand into re-insulation and/or speed up their current re-insulation businesses. The solutions include a range of everything partners need, such as: products, marketing and sales tools, as well as the Owens Corning AttiCat Expanding Blown-In PINK Fiberglas Insulation product and portable AttiCat Expanding Blown-In PINK Fiberglas Insulation Machine.