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Owens Corning aims to convince consumers to insulate this autumn

Homeowners hit by high energy bills have the chance to fight back this autumn, say building products manufacturer Owens Corning. The company“s autumn insulation campaign aims to drive home the messag…

Homeowners hit by high energy bills have the chance to fight back this autumn, say building products manufacturer Owens Corning. The company“s autumn insulation campaign aims to drive home the message that “It“s Smart to Think PINK(TM)”. Smart, because according to the U.S. Department of Energy (DOE), properly insulating the home can save consumers up to 30% on energy bills. Designed to drive homeowners to demand Owens Corning insulation from their builders and from retailers everywhere, the industry“s only all-media campaign officially began on 4 September 2003. “For over 60 years, Owens Corning has been at the forefront of developing ways to save energy. We“ve gained a high level of expertise on the subject of energy efficiency through all of the research we“ve done,” said John Pagano, vice president and general manager, residential insulation, Owens Corning. “As energy experts, we have a responsibility to help homeowners save energy.” The company say their message about the energy saving benefits of insulation could not be timelier. Although, historically considered a cost-effective form of energy, the US Federal Reserve reports that the price of natural gas will likely reach double that of 2002. Continuing tension in the Middle East allows no relief from inflated oil prices. And after the recent East Coast blackout, some energy companies are asking consumers to be more judicious with their energy use so as to avoid another outage. Owens Corning“s answer to the threat of energy shortages and the resulting rise in energy costs is to promote the virtues of its insulation. “Owens Corning has the combination of products, resources, programs, knowledge and experience to help consumers reduce energy bills by up to 30% and help professionals create the most energy-efficient homes out there,” said Pagano. Save money by saving energy is the message that the recognized Owens Corning Pink Panther(TM) will be conveying to consumers this autumn on television and radio (Metro Networks), in print (USA Weekend, Sports Illustrated, ESPN The Magazine, Sports Weekly) and online (banner adverts). The company is providing colorful point-of-sale materials that reinforce the message when consumers enter building materials outlets. The company will run a 30-second TV advert on popular sports channel ESPN. Additionally, Owens Corning retailers who want to promote their own business locally can add the spot at the end. Directly supporting the message of the company“s autumn campaign materials, the Energy Savers program offers homeowners important advice about creating a more energy-efficient home. An alliance between Owens Corning and the DOE for seven years, the Energy Savers national public awareness campaign has reached millions of Americans. This autumn, Owens Corning will also offer a Home Report Card, which will allow consumers to see what “grade” their home gets in terms of its energy-efficiency along with helpful tips on how to improve their score. “Owens Corning prides itself on offering innovative products that truly enhance people“s lives,” said Lynne Hartzell, Owens Corning“s director of Marketing Communications and Brand, “and our insulation really embodies the spirit of our corporate themeline, Innovations for Living(TM). PINK fiber glass and foam insulation makes homes warmer and more comfortable, can reduce noise, frees up money for other necessities – all things that enhance the quality of our lives.”

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