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Oldcastle Glass chooses Lauerer Markin Group as strategic marketing firm

US-based Oldcastle Glass Group, an independent glass fabrication and tempering company, has selected The Lauerer Markin Group (LMG) to develop and implement a comprehensive, long-range, strategic mark…

US-based Oldcastle Glass Group, an independent glass fabrication and tempering company, has selected The Lauerer Markin Group (LMG) to develop and implement a comprehensive, long-range, strategic marketing and communications programme. Oldcastle Glass has more than 35 operating facilities and approximately 2,900 employees in North America. It is one of five North American operating units of CRH Plc, a leading, multi-billion dollar international building materials group with its headquarters based in Dublin, Ireland. In working with Oldcastle Glass Group, LMG will provide a wide range of services, including strategic marketing consultation, developing and promoting a corporate vision and philosophy, literature development, Web site development and management, select direct mail and advertising, public relations and employee communications programmes.

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