O-I to supply glass packaging for gourmet soups

Under a newly formed partnership, Owens-Illinois, Inc. will supply glass packaging for a new line of soups produced by Bookbinder Specialties.
“Glass offers superior protection for the delicate flavo…

Under a newly formed partnership, Owens-Illinois, Inc. will supply glass packaging for a new line of soups produced by Bookbinder Specialties. “Glass offers superior protection for the delicate flavours of our soups and is 100% resealable, locking in the quality and taste customers expect and making it an excellent packaging choice for our products”, said Sean O“Neil, president of Bookbinder Specialties. Bookbinder Specialties conducted a series of consumer focus groups to determine consumer preferences in soup packaging. The findings demonstrated a consumer need for portion control and resealability, as many do not consume the entire portion typically found in cans. “O-I has been a tremendous partner, offering a combination of supply availability, the right sizes, an attractive price point and an ideal working relationship”, Mr. O“Neil said. “Also, for the soup category, the glass really stands out on the shelves. We have received a great response from those who have seen the product, as it is clearly differentiated from everything else in the soup aisle and allows consumers to actually see the product they are purchasing”. “We“re thrilled that a company like Bookbinder Specialties – one that prides itself on its legendary taste and quality – is packaging its all-natural gourmet soup line in O-I“s pure and natural glass containers”, said Angela Luring, O-I marketing manager, Food Category.