JAPAN: Innovative milk bottle

Toyo Glass has claimed the honor of winning the first Good Design Award for a bottle. The company“s lightweight 900-ml glass bottle took the prize in the Universal category. In designing the bottle a…

Toyo Glass has claimed the honor of winning the first Good Design Award for a bottle. The company“s lightweight 900-ml glass bottle took the prize in the Universal category. In designing the bottle along with Seikatsu Club, Toyo Glass tried to overcome a number of problems indicated by surveyed users, such as the heavy weight of the bottle, difficulty holding and pouring with it, and the impossibility of reusing its paper cap. The manufacturer gave the bottle a curving trunk that makes it easier to grasp and changed the paper lid for a reusable plastic one. Finally, it reduced the weight of the glass from 460 to just 280 gm, reinforcing it with a double layer of film on the outside.